PIAGGIO GROUP ANNOUNCES WINNERS
OF USER-GENERATED VIDEO CONTEST
Vespa scooter fans from San Diego, Washington, DC and Roseville, Calif. to be presented with new scooters in recognition of creative, original videos touting Vespanomics message
FOR IMMEDIATE RELEASE
New York, NY, November 6, 2007 - Piaggio Group Americas, Inc. conducted a two-month contest, the Go Green Vespa Video Challenge, in which Vespa scooter owners and fans of Vespa were encouraged to develop creative videos that demonstrate their devotion for Vespa scooters and brand. More than 100 original videos were created and submitted to promote the Vespanomics message: how Vespas help curb global warming, decrease traffic congestion and make a style statement.
Today, the top three winners were announced. They will each receive one of three Vespa scooters. Finalists and the grand prize winner were determined by a Piaggio Group panel based on user ratings, ability to address key Vespanomics principles, as well as creativity and originality.
After careful review and consideration the winners are:
Grand Prize: "Vespa Vespa MUSIC VIDEO"
Vespa GTS 250 awarded to Rex Hermogino of San Diego, CA
Second Place: "Vespa Rider Profile #7005: The Story of Randall Barnaby"
LX 150 awarded to Eric Brewer of Washington, DC
Third Place: "Go Green, Save Green & Do It With Style"
LX 50 awarded to James Eckes of Roseville, CA
Vespa apparel will be provided to multiple runners-up.
The three top winners will receive their new Vespa scooters at the Piaggio Group Americas Display during the International Motorcycle show in San Mateo, Calif. on Friday, November 16, 2007.
The winning videos can be found here.
Participation in the contest required incorporating some principles of Vespanomics and uploading the video to the Vespa web site. The Go Green Vespa Video Challenge is one of several initiatives by Piaggio Group in its ongoing "Vespanomics" campaign. This campaign was designed to further educate consumers on how the use of motorized scooters, like Vespa, can quickly, easily and stylishly reduce traffic congestion, oil consumption and carbon dioxide emissions.
Contact:
| Melissa R. MacCaull
Piaggio Group Americas 212-380-4413 |
Heather Silverberg
Access Communications for Piaggio Group Americas 917-568-2752 |
